New Scots sponsorship guidelines for alcohol
The Scottish government and Alcohol Industry Partnership have drawn up new guidelines to protect young people from irresponsible drinks promotions.Scottish drinks companies and retailers have agreed to make sure alcohol brands are not used to ‘sponsor teams, brands, celebrities or events with particular appeal to under 18s.’
Drinks companies have also agreed to carry responsible drinking messages ‘on all point of sale communications’. Formed in 2007, The Alcohol Industry Partnership brings together representatives of the major brewers, distillers and retailers with members of the government.
‘The Scottish Government has always recognised that the alcohol industry has an important role to play in the drive to create a culture where responsible consumption of alcohol is the norm,’ said public health minister Shona Robinson.
‘We also appreciate that the industry makes a significant contribution to the promotion of sports and the arts in Scotland, but this comes with responsibilities.’
The measures go further than the Portman Group’s code of practice, and the government would monitor their progress ‘with interest’ as they were rolled out, she said.
Ms Robinson added however that ‘self regulation by the industry alone will not be enough to get to grips with the spiralling problem of alcohol misuse in Scotland’ and promised that new measures would be announced shortly.
Drinks companies have also agreed to carry responsible drinking messages ‘on all point of sale communications’. Formed in 2007, The Alcohol Industry Partnership brings together representatives of the major brewers, distillers and retailers with members of the government.
‘The Scottish Government has always recognised that the alcohol industry has an important role to play in the drive to create a culture where responsible consumption of alcohol is the norm,’ said public health minister Shona Robinson.
‘We also appreciate that the industry makes a significant contribution to the promotion of sports and the arts in Scotland, but this comes with responsibilities.’
The measures go further than the Portman Group’s code of practice, and the government would monitor their progress ‘with interest’ as they were rolled out, she said.
Ms Robinson added however that ‘self regulation by the industry alone will not be enough to get to grips with the spiralling problem of alcohol misuse in Scotland’ and promised that new measures would be announced shortly.